How often do you talk to your clients? I bet not enough. We live in a digital world. Anything and everything can be done at the click of a button. But nothing replaces the personal touch.
Hit it where they ain't.
There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn't flashy. He didn't have a huge serve or anything like that. What he had was a mantra: 'Hit 'em where they ain't.' Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let's use that analogy for business for a moment.
Everyone knows the story of The Tortoise and The Hare. A beloved children's story, one of Aesop's Fables, tells the story of a race between a tortoise and a hare. The tortoise, tired of being taunted by the hare, challenges him to a race. The hare, overly confident of his success, decided to take a nap midway through the race. He awoke to find that the tortoise had overtaken him and won the race. This brings up an interesting question: Can growth be a bad thing? The answer is: Sometimes.
We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it's not.
Is your company likable? I know this seems like a ridiculous question. It's a company, not a person. What does likability have to do with anything? Quite a lot as it turns out.