Whether you like it or not, you are an extension of your Brand. Back in the day, you could get by without having an executive portrait but those days are dust in the wind. Social media all but ensures that you are visually tied to your brand.
As I continue along the journey that is 3D Studios, I am struck with a profound understanding of how difficult it is for the small business and organization to balance the day to day tasks of running the company with the obvious need to promote and expand that company. Most small businesses and organizations don’t have a staff dedicated to sales and marketing which is arguably one of the most important things one needs if you are serious about growing. So where does that leave them?
If you're an entrepreneur or a small business owner, you are constantly trying to stay ahead of the game. Technology is ever changing and with it comes an ever more dizzying array of responsibilities. There are blog posts to read and articles to peruse. The experts tell you you should be spending your free time absorbing all the information you can to be best prepared for business in the 21st century. I disagree.
How can any business resist tapping into a market 1.86 billion consumers worldwide that shares more than 4.75 billion pieces of content every day? Since it emerged in 2004, Facebook has remained the leading social media channel, boasting 17% growth, year-over-year. It’s a safe bet that many of the people you need to reach are on Facebook.
When you begin crafting a website, you need to make many decisions, decisions that are not unlike the ones you make when writing a novel. You need to determine who you are writing for, what themes will interest them, what the gist of the story will be, what major conflicts are likely to arise, how can they be resolved, and how you, the narrator, will be characterized. In both cases, taking time to lay the groundwork is essential to your success.