Marketing Morsels

Quality Web Design For Non-Profits: The Basics

You want to save the world. You have always had an affinity for philanthropic causes and you've found the cause that is deserving of your blood, sweat, and tears. There are a million pieces involved in building and running a non-profit organization; Building a board of directors, getting your 501(c)3 designation, defining your mission, and securing funding just to name a few. The process is not for the faint of heart. But just like any for-profit company, you need to establish your brand identity and develop your marketing materials.

Real Estate Lead Generation: Increasing Agency Visibility

What is Lead Generation?  Lead generation is the process of attracting and converting prospects into customers. The idea is simple.  Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.

Key Components of a Successful Digital Marketing Strategy

When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over those who do not.

Warning Signs of a Bad Hire: How To Vet New Staff

If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage 'Hire Slow. Fire Fast.'

Client Appreciation: A Love Story

Client Appreciation is an often overlooked customer service.  Your clients chose you.  There were likely hundreds or even thousands of other options but your company is who they have entrusted with their business.  Make certain they know how much you appreciate it.

What Is Your Brand Promise?

Let's start with the basics.  What is a Brand Promise?  Unique to each company, it is a defining trait(s) that informs all facets of a company and its marketing. If done correctly, the Brand promise connects to its target market on an emotional level.  It's less about what you see than about what you experience when interact with that Brand. It’s a description of the company’s character, its mission, how the company creates and delivers value. You could have two restaurants, for example, both specializing in Mexican food, who provide a completely different atmosphere and customer experience based on their brand promises.