Marketing Morsels

Client Engagement Strategies: The Personal Touch

How often do you talk to your clients?  I bet not enough.  We live in a digital world.  Anything and everything can be done at the click of a button.  But nothing replaces the personal touch.   

Direct Mail Services: Positioning Your Brand

Hit it where they ain't.

There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn't flashy. He didn't have a huge serve or anything like that. What he had was a mantra: 'Hit 'em where they ain't.' Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let's use that analogy for business for a moment.

The Brand Promise: Business Is A Game Of Inches

Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.  

Business Growth: Lessons Learned From The Tortoise And The Hare

Everyone knows the story of The Tortoise and The Hare.  A beloved children's story, one of Aesop's Fables, tells the story of a race between a tortoise and a hare.  The tortoise, tired of being taunted by the hare, challenges him to a race.  The hare, overly confident of his success, decided to take a nap midway through the race.  He awoke to find that the tortoise had overtaken him and won the race.  This brings up an interesting question: Can growth be a bad thing? The answer is: Sometimes.

Managing Client Relationships: Champagne Taste on A Beer Budget

We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it's not.

The Art Of Likability: Establishing Your Branding Goals

Is your company likable?  I know this seems like a ridiculous question.  It's a company, not a person. What does likability have to do with anything? Quite a lot as it turns out.