Marketing Morsels

Event Photography: You Only Have One Shot

You're hosting an event...your annual fundraiser or special corporate function. How do you choose the right photographer for the job? Event photography is a niche within the larger subset of commercial photography.  Your search should begin there.

Do I Really Need to Design A Logo?

What do I do?!  Do I really need to design a logo?  The answer is a surprisingly simple 'yes'. The logo is the visual representation of your Brand.  It is the visual symbol of your company or organization that helps you to be more easily recognizable. 

How To Engage New Customers

The question we all want answered is How to engage new customers? As a marketing professional, I think what baffles me most is the pervasive idea that there is some quick fix to getting new business.  With the advent of social media and online marketing, there is this idea that it’s easy (and cheap) to acquire new clients.  What no one seems to acknowledge is this…Although the methods of marketing have changed, the people [you are marketing to] haven’t.  The same basic principles apply now that applied 40 years ago.  Where do your clients spend their time? What are their interests? What problems can you solve for them?

Do I Need A Mobile Optimized Website? Absolutely.

Do I need a mobile optimized website? Absolutely. The world has changed so drastically over the past few years that it's amazing we even know how to make a phone call anymore. (Phone Call? What's that?) Well, all these changes impact your business in a big way. Did you know that as of 2014, according to TechCrunch, combined with mobile web, mobile usage accounted for 60% of time spent, while desktop-based digital media consumption made up the remaining 40%. This means that the way people are accessing information about you and your company has changed. You now live in a mobile world and your company and organization must adapt to this new environment or risk being left behind.

What is branding?

What is Branding? There is a common misconception when it comes the definition of a “Brand”. Your ‘Brand’ is composed of experiences a customer can expect when they deal with your company.  That can be anything from your website and brochure, your office décor to the way you answer the phone.  Many small businesses assume that branding doesn’t apply to them and that it’s only for the Nikes and Coca-Colas.  Reality check…. If you’re not managing your corporate image, who is?