Email Marketing- what is it? It is the process of using emails to advertise a product or service to potential or current clients. Every business should have a form of email marketing in their marketing toolbox.
Direct Mail Marketing- Direct mail campaigns are sent to targeted prospective customers through the mail (post). The promotional materials can be in the form of postcards, brochures, catalogs, newsletters or even customized gift ideas.
What is Client Engagement and why does it matter?
Customer [Client] engagement (CE) is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand. The initiative for engagement can be either consumer-or company-led and the medium of engagement can be on or offline.*
All of that to say it's a way for clients, both current and prospective, to engage with your brand.