Marketing Morsels

Training Your Clients - Setting Boundaries

We have a million ways to connect with clients - email, office phone and cell phone, texting & social media.  And while this is incredibly beneficial for the customer it can present unique challenges for the business owner.


Components of a Direct Mail Campaign

Direct Mail is one of many marketing devices you can use to promote your business. To run a successful campaign you need to follow some very simple rules. 

Email Marketing Pros and Cons

Email Marketing- what is it?   It is the process of using emails to advertise a product or service to potential or current clients. Every business should have a form of email marketing in their marketing toolbox.

Direct Mail Pros and Cons

Direct Mail Marketing- Direct mail campaigns are sent to targeted prospective customers through the mail (post). The promotional materials can be in the form of postcards, brochures, catalogs, newsletters or even customized gift ideas.

Deciphering the Client Engagement Process

What is Client Engagement and why does it matter?

Customer [Client] engagement (CE) is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand. The initiative for engagement can be either consumer-or company-led and the medium of engagement can be on or offline.*

All of that to say it's a way for clients, both current and prospective, to engage with your brand.