Marketing Morsels

What Are Brand Ambassadors And Why Do I Need Them?

Wikipedia defines a Brand Ambassador as a person who is hired by an organization or company to represent a Brand in a positive light and by doing so helps to increase brand awareness and sales.

When It's Time To Sever Ties With a Client


No one wants to lose business. We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort.  But it's not.

Inbound Marketing - Bringing The Customer To Your Door


I suck at selling.  In the history of business, I doubt there is anyone worse at sales then I am.  Sales requires a cutthroat, aggressive personality that I just have no interest in developing.

Why Networking Events Make Your Skin Crawl


I hate networking events.  It's a deep, abiding, unrelenting hate. When I open my email and there's another invitation to yet another networking event, I roll my eyes and click delete. Am I suggesting that it's equivalent to being tortured in the deep bowels of Hell? No. But close.

Using Stock Photography To Enhance Your Corporate Image

 


An image is worth a thousand words.

You can't produce marketing materials without using images. To effectively tell your story, you must incorporate visuals into the mix. With regards to photography, you have two choices: hire a professional photographer or use stock photography.

Training Your Clients - Managing Expectations


A large part of the success of a company or organization rests in the perception of quality and service that its clients can expect.  This goes directly to your Brand Promise and is a critical component in the inherent longevity of a business.

Are You Comfortable Charging What You're Worth?


I recently had a conversation with a client about her speaking fees and she confided to me that she had been having difficulty setting her rates because she felt 'uncomfortable' asking for an amount commensurate with her level of experience.  Are you comfortable charging what you're worth? 

How Hosting Events Can Grow Your Business


What is Event Marketing?

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.