Marketing Morsels

How To Become A Speaker At Conferences & Trade Shows


Are you a dynamic speaker?  Do you know your industry inside and out? Are you struggling to get new clients? Then you need to consider becoming a guest speaker at your next trade show or business conference.

Marketing 101: Gluttony is Bad For Business

“You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes...Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits.  No matter how much I love pancakes, after the 4th or 5th one, my stomach is starting to churn. Even the most amazing things have a cut off point.

How To Dress For Your Executive Portraits

Over the years we have shot thousands of executive portraits and we always give our clients direction on how to prepare for their session. There are some basic rules to follow to get the best results.

How To Build A Niche Marketing Campaign

Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.

Niche Marketing: A Big Fish In A Small Pond

What is niche marketing? Businessdictionary.com defines niche marketing as

"a method of concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond."

Overcoming the Obstacles of Donor Engagement

As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant challenge.