Marketing Morsels

When A Customer Referral Goes Awry

You are a superhero.  You don the tights with the best of 'em. Being a superhero comes with a lot of responsibilities. When someone asks you for a referral, you should be as protective of that referral as Batman is of Gotham.  Because in essence, if all goes well you are swooping in and saving the day. But sometimes things don't go well.  Sometimes a customer referral goes horribly, horribly wrong.  What do you do?

Executive Portraits - Building Your Brand

Whether you like it or not, you are an extension of your Brand. Back in the day, you could get by without having an executive portrait but those days are dust in the wind. Social media all but ensures that you are visually tied to your brand.

When It's Time To Sever Ties With a Client


No one wants to lose business. We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort.  But it's not.

Why Networking Events Make Your Skin Crawl


I hate networking events.  It's a deep, abiding, unrelenting hate. When I open my email and there's another invitation to yet another networking event, I roll my eyes and click delete. Am I suggesting that it's equivalent to being tortured in the deep bowels of Hell? No. But close.

Using Stock Photography To Enhance Your Corporate Image

 


An image is worth a thousand words.

You can't produce marketing materials without using images. To effectively tell your story, you must incorporate visuals into the mix. With regards to photography, you have two choices: hire a professional photographer or use stock photography.