Marketing Morsels

Direct Mail Services: Positioning Your Brand

Hit it where they ain't.

There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn't flashy. He didn't have a huge serve or anything like that. What he had was a mantra: 'Hit 'em where they ain't.' Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let's use that analogy for business for a moment.

Business Growth: Lessons Learned From The Tortoise And The Hare

Everyone knows the story of The Tortoise and The Hare.  A beloved children's story, one of Aesop's Fables, tells the story of a race between a tortoise and a hare.  The tortoise, tired of being taunted by the hare, challenges him to a race.  The hare, overly confident of his success, decided to take a nap midway through the race.  He awoke to find that the tortoise had overtaken him and won the race.  This brings up an interesting question: Can growth be a bad thing? The answer is: Sometimes.

Managing Client Relationships: Champagne Taste on A Beer Budget

We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it's not.

Real Estate Lead Generation: Increasing Agency Visibility

What is Lead Generation?  Lead generation is the process of attracting and converting prospects into customers. The idea is simple.  Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.

Warning Signs of a Bad Hire: How To Vet New Staff

If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage 'Hire Slow. Fire Fast.'