Marketing Morsels

Real Estate Lead Generation: Increasing Agency Visibility

What is Lead Generation?  Lead generation is the process of attracting and converting prospects into customers. The idea is simple.  Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.

Warning Signs of a Bad Hire: How To Vet New Staff

If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage 'Hire Slow. Fire Fast.'

Client Appreciation: A Love Story

Client Appreciation is an often overlooked customer service.  Your clients chose you.  There were likely hundreds or even thousands of other options but your company is who they have entrusted with their business.  Make certain they know how much you appreciate it.

How To Dress For Your Executive Portraits

Over the years we have shot thousands of executive portraits and we always give our clients direction on how to prepare for their session. There are some basic rules to follow to get the best results.

When A Customer Referral Goes Awry

You are a superhero.  You don the tights with the best of 'em. Being a superhero comes with a lot of responsibilities. When someone asks you for a referral, you should be as protective of that referral as Batman is of Gotham.  Because in essence, if all goes well you are swooping in and saving the day. But sometimes things don't go well.  Sometimes a customer referral goes horribly, horribly wrong.  What do you do?