If you're an entrepreneur or a small business owner, you are constantly trying to stay ahead of the game. Technology is ever changing and with it comes an ever more dizzying array of responsibilities. There are blog posts to read and articles to peruse. The experts tell you you should be spending your free time absorbing all the information you can to be best prepared for business in the 21st century. I disagree.
A large part of the success of a company or organization rests in the perception of quality and service that its clients can expect. This goes directly to your Brand Promise and is a critical component in the inherent longevity of a business.
I recently had a conversation with a client about her speaking fees and she confided to me that she had been having difficulty setting her rates because she felt 'uncomfortable' asking for an amount commensurate with her level of experience. Are you comfortable charging what you're worth?
The Marketing Bullhorn: The Business Card
Are business cards outdated? Are they really necessary? How Important is the business card in my marketing efforts, really? The answer is: It depends.