Marketing Morsels

The Importance Of Work Life Balance

If you're an entrepreneur or a small business owner, you are constantly trying to stay ahead of the game. Technology is ever changing and with it comes an ever more dizzying array of responsibilities. There are blog posts to read and articles to peruse.  The experts tell you you should be spending your free time absorbing all the information you can to be best prepared for business in the 21st century. I disagree.

When It's Time To Sever Ties With a Client


No one wants to lose business. We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort.  But it's not.

Training Your Clients - Managing Expectations


A large part of the success of a company or organization rests in the perception of quality and service that its clients can expect.  This goes directly to your Brand Promise and is a critical component in the inherent longevity of a business.

Are You Comfortable Charging What You're Worth?


I recently had a conversation with a client about her speaking fees and she confided to me that she had been having difficulty setting her rates because she felt 'uncomfortable' asking for an amount commensurate with her level of experience.  Are you comfortable charging what you're worth? 

How Important Is The Business Card In My Marketing Efforts


The Marketing Bullhorn: The Business Card

Are business cards outdated? Are they really necessary?  How Important is the business card in my marketing efforts, really?  The answer is: It depends.

Does Your Staff Represent Your Brand Well?

You staff is your front line.  How they interact with clients (both current and future) is possibly the most important part of their job description.