Marketing Morsels

How To Build A Niche Marketing Campaign

Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.

Niche Marketing: A Big Fish In A Small Pond

What is niche marketing? Businessdictionary.com defines niche marketing as

"a method of concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond."

When A Customer Referral Goes Awry

You are a superhero.  You don the tights with the best of 'em. Being a superhero comes with a lot of responsibilities. When someone asks you for a referral, you should be as protective of that referral as Batman is of Gotham.  Because in essence, if all goes well you are swooping in and saving the day. But sometimes things don't go well.  Sometimes a customer referral goes horribly, horribly wrong.  What do you do?

Understanding Content Marketing And How It Can Help Grow Your Business


What is Content Marketing?

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.