You want to save the world. You have always had an affinity for philanthropic causes and you've found the cause that is deserving of your blood, sweat, and tears. There are a million pieces involved in building and running a non-profit organization; Building a board of directors, getting your 501(c)3 designation, defining your mission, and securing funding just to name a few. The process is not for the faint of heart. But just like any for-profit company, you need to establish your brand identity and develop your marketing materials.
What is Lead Generation? Lead generation is the process of attracting and converting prospects into customers. The idea is simple. Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.
When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over those who do not.
Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.
What is niche marketing? Businessdictionary.com defines niche marketing as
"a method of concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond."
You are a superhero. You don the tights with the best of 'em. Being a superhero comes with a lot of responsibilities. When someone asks you for a referral, you should be as protective of that referral as Batman is of Gotham. Because in essence, if all goes well you are swooping in and saving the day. But sometimes things don't go well. Sometimes a customer referral goes horribly, horribly wrong. What do you do?