Marketing Morsels

Training Your Clients - Managing Expectations

A large part of the success of a company or organization rests in the perception of quality and service that its clients can expect.  This goes directly to your Brand Promise and is a critical component in the inherent longevity of a business.

Flaky is Only Good For Biscuits

If you've been in business for a while, it's very likely that you've had clients ask "Can you recommend a place that...?"  When this happens, how do you handle it?  How seriously do you take this question?