Marketing Morsels

Direct Mail Services: Positioning Your Brand

Hit it where they ain't.

There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn't flashy. He didn't have a huge serve or anything like that. What he had was a mantra: 'Hit 'em where they ain't.' Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let's use that analogy for business for a moment.

Real Estate Lead Generation: Increasing Agency Visibility

What is Lead Generation?  Lead generation is the process of attracting and converting prospects into customers. The idea is simple.  Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.

Components of a Direct Mail Campaign


Direct Mail is one of many marketing devices you can use to promote your business. To run a successful campaign you need to follow some very simple rules.