Marketing Morsels

Overcoming the Obstacles of Donor Engagement

As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant challenge.

Understanding Content Marketing And How It Can Help Grow Your Business

What is Content Marketing?

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

What Are Podcasts and How Do I Create One?

The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. 

Inbound Marketing - Bringing The Customer To Your Door

I suck at selling.  In the history of business, I doubt there is anyone worse at sales then I am.  Sales requires a cutthroat, aggressive personality that I just have no interest in developing.

Inbound Vs. Outbound Marketing

There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.

How To Engage New Customers

The question we all want answered is How to engage new customers? As a marketing professional, I think what baffles me most is the pervasive idea that there is some quick fix to getting new business.  With the advent of social media and online marketing, there is this idea that it’s easy (and cheap) to acquire new clients.  What no one seems to acknowledge is this…Although the methods of marketing have changed, the people [you are marketing to] haven’t.  The same basic principles apply now that applied 40 years ago.  Where do your clients spend their time? What are their interests? What problems can you solve for them?