To be most effective in your marketing efforts, you need to define your target market. Attempting to sell to a general audience is extremely difficult and usually ineffective. The key is to define your niche market, identify their needs and work to address their challenges. But that is easier said than done.
What is Lead Generation? Lead generation is the process of attracting and converting prospects into customers. The idea is simple. Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.
“You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes...Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits. No matter how much I love pancakes, after the 4th or 5th one, my stomach is starting to churn. Even the most amazing things have a cut off point.
As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant challenge.
What is Content Marketing?
Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.