Marketing Morsels

Direct Mail Services: Positioning Your Brand

Hit it where they ain't.

There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn't flashy. He didn't have a huge serve or anything like that. What he had was a mantra: 'Hit 'em where they ain't.' Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let's use that analogy for business for a moment.

The Brand Promise: Business Is A Game Of Inches

Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.  

Business Growth: Lessons Learned From The Tortoise And The Hare

Everyone knows the story of The Tortoise and The Hare.  A beloved children's story, one of Aesop's Fables, tells the story of a race between a tortoise and a hare.  The tortoise, tired of being taunted by the hare, challenges him to a race.  The hare, overly confident of his success, decided to take a nap midway through the race.  He awoke to find that the tortoise had overtaken him and won the race.  This brings up an interesting question: Can growth be a bad thing? The answer is: Sometimes.

Real Estate Lead Generation: Increasing Agency Visibility

What is Lead Generation?  Lead generation is the process of attracting and converting prospects into customers. The idea is simple.  Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.

Key Components of a Successful Digital Marketing Strategy

When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over those who do not.

What Is Your Brand Promise?

Let's start with the basics.  What is a Brand Promise?  Unique to each company, it is a defining trait(s) that informs all facets of a company and its marketing. If done correctly, the Brand promise connects to its target market on an emotional level.  It's less about what you see than about what you experience when interacting with that Brand. It’s a description of the company’s character, its mission, how the company creates and delivers value. You could have two restaurants, for example, both specializing in Mexican food, who provide a completely different atmosphere and customer experience based on their brand promises.