What is Lead Generation? Lead generation is the process of attracting and converting prospects into customers. The idea is simple. Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.
When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over those who do not.
Let's start with the basics. What is a Brand Promise? Unique to each company, it is a defining trait(s) that informs all facets of a company and its marketing. If done correctly, the Brand promise connects to its target market on an emotional level. It's less about what you see than about what you experience when interacting with that Brand. It’s a description of the company’s character, its mission, how the company creates and delivers value. You could have two restaurants, for example, both specializing in Mexican food, who provide a completely different atmosphere and customer experience based on their brand promises.
“You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes...Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits. No matter how much I love pancakes, after the 4th or 5th one, my stomach is starting to churn. Even the most amazing things have a cut off point.
Over the years we have shot thousands of executive portraits and we always give our clients direction on how to prepare for their session. There are some basic rules to follow to get the best results.
Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.