Marketing Morsels

What Are Podcasts and How Do I Create One?

The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. 

What Are Brand Ambassadors And Why Do I Need Them?

Wikipedia defines a Brand Ambassador as a person who is hired by an organization or company to represent a Brand in a positive light and by doing so helps to increase brand awareness and sales.

Using Stock Photography To Enhance Your Corporate Image

 


An image is worth a thousand words.

You can't produce marketing materials without using images. To effectively tell your story, you must incorporate visuals into the mix. With regards to photography, you have two choices: hire a professional photographer or use stock photography.

Inbound Vs. Outbound Marketing


There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.

Alliance Marketing For The Small Business


What is Alliance Marketing?

The latest in the Marketing Bullhorn series, today we're going to examine Alliance Marketing - the process of joining two or more organizations for the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can apply to any business as long as it finds an organization that has a mutual goal.*

Email Marketing Pros and Cons

Email Marketing- what is it?   It is the process of using emails to advertise a product or service to potential or current clients. Every business should have a form of email marketing in their marketing toolbox.