Marketing Morsels

Key Components of a Successful Digital Marketing Strategy

When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over those who do not.

Marketing 101: Gluttony is Bad For Business

“You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes...Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits.  No matter how much I love pancakes, after the 4th or 5th one, my stomach is starting to churn. Even the most amazing things have a cut off point.

How To Build A Niche Marketing Campaign

Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.

Overcoming the Obstacles of Donor Engagement

As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant challenge.

What Are Podcasts and How Do I Create One?

The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. 

What Are Brand Ambassadors And Why Do I Need Them?

Wikipedia defines a Brand Ambassador as a person who is hired by an organization or company to represent a Brand in a positive light and by doing so helps to increase brand awareness and sales.