Marketing Morsels

How To Build A Niche Marketing Campaign

Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.

Overcoming the Obstacles of Donor Engagement

As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant challenge.

What Are Podcasts and How Do I Create One?

The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. 

What Are Brand Ambassadors And Why Do I Need Them?

Wikipedia defines a Brand Ambassador as a person who is hired by an organization or company to represent a Brand in a positive light and by doing so helps to increase brand awareness and sales.

Using Stock Photography To Enhance Your Corporate Image

 


An image is worth a thousand words.

You can't produce marketing materials without using images. To effectively tell your story, you must incorporate visuals into the mix. With regards to photography, you have two choices: hire a professional photographer or use stock photography.

Inbound Vs. Outbound Marketing


There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.