Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.
As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant challenge.
The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.
An image is worth a thousand words.
You can't produce marketing materials without using images. To effectively tell your story, you must incorporate visuals into the mix. With regards to photography, you have two choices: hire a professional photographer or use stock photography.