There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.
What is Alliance Marketing?
The latest in the Marketing Bullhorn series, today we're going to examine Alliance Marketing - the process of joining two or more organizations for the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can apply to any business as long as it finds an organization that has a mutual goal.*