“You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes...Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits. No matter how much I love pancakes, after the 4th or 5th one, my stomach is starting to churn. Even the most amazing things have a cut off point.
What is Alliance Marketing?
The latest in the Marketing Bullhorn series, today we're going to examine Alliance Marketing - the process of joining two or more organizations for the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can apply to any business as long as it finds an organization that has a mutual goal.*
Next up in the Marketing Bullhorn Series is Trade Show Marketing
Planning for a trade show doesn’t start a month in advance. To execute it properly, it should take anywhere from six months to a year of planning. Your trade show marketing strategy and messaging needs to relate back to your business goals. It's no simple task, and not every trade show is the same.