Who is your target customer? The business landscape is decidedly different than it was when I started my business 20+ years ago. There are more businesses competing for the same space - there's more noise and attention spans are much shorter. This means you have to be more creative and more dedicated to your marketing efforts. Businesses who put their marketing on the back burner are destined to be relegated to the annals of history as failed experiments.
To be most effective in your marketing efforts, you need to define your target market. Attempting to sell to a general audience is extremely difficult and usually ineffective. The key is to define your niche market, identify their needs and work to address their challenges. But that is easier said than done.
If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage 'Hire Slow. Fire Fast.'
Whether you like it or not, you are an extension of your Brand. Back in the day, you could get by without having an executive portrait but those days are dust in the wind. Social media all but ensures that you are visually tied to your brand.
As I continue along the journey that is 3D Studios, I am struck with a profound understanding of how difficult it is for the small business and organization to balance the day to day tasks of running the company with the obvious need to promote and expand that company. Most small businesses and organizations don’t have a staff dedicated to sales and marketing which is arguably one of the most important things one needs if you are serious about growing. So where does that leave them?