We are in the age of technology. Anything and everything can be simplified, automated, hacked...choose whatever mot du jour you like but it has created a very dangerous precedent in business. Don't get me wrong, I'm all for getting things done more efficiently. If there's a better way to do something, I'm all ears. But it can't replace experience or skill.
As I continue along the journey that is 3D Studios, I am struck with a profound understanding of how difficult it is for the small business and organization to balance the day to day tasks of running the company with the obvious need to promote and expand that company. Most small businesses and organizations don’t have a staff dedicated to sales and marketing which is arguably one of the most important things one needs if you are serious about growing. So where does that leave them?
The question we all want answered is How to engage new customers? As a marketing professional, I think what baffles me most is the pervasive idea that there is some quick fix to getting new business. With the advent of social media and online marketing, there is this idea that it’s easy (and cheap) to acquire new clients. What no one seems to acknowledge is this…Although the methods of marketing have changed, the people [you are marketing to] haven’t. The same basic principles apply now that applied 40 years ago. Where do your clients spend their time? What are their interests? What problems can you solve for them?