The question we all want answered is How to engage new customers? As a marketing professional, I think what baffles me most is the pervasive idea that there is some quick fix to getting new business. With the advent of social media and online marketing, there is this idea that it’s easy (and cheap) to acquire new clients. What no one seems to acknowledge is this…Although the methods of marketing have changed, the people [you are marketing to] haven’t. The same basic principles apply now that applied 40 years ago. Where do your clients spend their time? What are their interests? What problems can you solve for them?